Petaluma

Petaluma is the second largest city in Sonoma County, The city began as a riverbank hunting camp in 1850.
For more than 50 years, the City of Petaluma, California, has served as a backdrop for Hollywood films, and in more recent times, television commercials. The reason is due to Petaluma's unusual variety of architectural types consisting of styles ranging from Victorian elegance and turn of the century farms to present day urban settings...and everything in between.

As far as the commercials are concerned, the transitory nature of television makes it difficult to remember locations used in TV productions. Hundreds of commercials have been filmed in the town resulting in a frequent presence of Petaluma on television. Of particular interest are Ronald Reagan's famous 1984 Morning In America commercials which were filmed almost entirely in downtown Petaluma.

This unique collection of architecture and landscapes has resulted in Petaluma's frequent use as a location for motion picture and television productions, along with a growing reputation as 'Hollywood North'.

Productions that require street closures should submit their film permit applications no less than 60 days in advance to ensure adequate time to review the permit and schedule staff.

Productions using the Downtown are subject to special requirements and must receive approval for filming from the Petaluma Downtown Association.

Film permits must be submitted via the City of Petaluma’s online permit portal at cityofpetaluma.org/permits.

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